The Year of the Apocalypse

No, I do not believe the world is going to end, however this theme seems to be popping up everywhere. From photography, like Silent World, to Fashion Videos, like Welcome End, artists are playing on the eerie idea of the world ending. Even though I’m not a believer, I like the idea of exploring this in different mediums of art.

Welcome End is directed by Eva Michon, from Toronto, collaborates with designer Calla Haynes’ Spring 2012 collection. The concept is a girl who is excited for the world to end, and throws a party. The styling of this video is stunning, as well as a perfect way for Calla Haynes to show off her new collection.