My Thoughts On…
1. Google Stateless Income to Avoid Taxes: Did you know that the US gave research grants, scholarships to help start google in its early stages? That was all funded by US taxpayers. Yet Google has 65% of its liquid holdings outside the United States to avoid paying a higher tax rate. Right now the US needs to tax big corporations in order to improve their economy, but of course it’s typical that these big corporations don’t play fair. They estimate that over 6 billion in taxes have been saved, but Google is not the only company who does this. Apple, Microsoft, Yahoo, does it ever end? Clearly the laws need to be changed!
2. Bangladesh Factory Collapse: More than 400 factory workers died in the collapse where companies like Gap, Joe Fresh, H&M, and Wal-Mart source their clothes. Things need to change, starting with the consumer. All this pressure that fast fashion and cheap prices has turned us into fashion monsters. Better working conditions in Bangladesh would amount to a 1 cent increase over the entire product lines for the consumer. The reason stores should increase across their entire product line, is so that consumers do not start boycotting products sourced from Bangladesh. Around 3.6 million jobs have been created by these giant retailers in Bangladesh and the GDP growth has increased by about 5.9% a year since 2000. WE need to put pressure on the companies to update their Health and Safety acts.
3. Unilever owning both Dove and Axe/Lynx: Yes, it is no secret that Unilever owns over 400 brands including Dove and Axe, two completely different advertising schemes. Dove appeals to woman because it tells them that they are already beautiful and that dove products help maintain this beauty, creating a group of woman who are loyal to the brand. Axe shows scantily clad woman chasing after guys, and encouraging to spray more, getting men to use up their products faster. I am not in the least surprised. Many people are complaining that a company should stick to one concrete idea for what they stand for. Let’s be real, this is one of the hugest, most successful companies in the world. Their number one goal is to make money, and they do so by spending $8 billion a year on advertising.
My opinion on Doves Real Beauty Sketches hasn’t changed, however, I recently read a great article about the campaign. They said “We need to take what we like and fight for the rest.” This is referring to advertising still teaching us that beauty is everything. It’s just the way that advertising works, because isn’t all of our consumerism really just superficial. The real things in life can not be bought or sold.