What Your Facial Cleanser Is Telling You

greenwashing

5 Gyres is a company that conducts leading research on plastic pollution found in the world’s ocean. They aim to communicate and educate people and companies on the global impact of plastic pollutions and help to employ strategies to reduce and prevent the build up of plastic waste in the 5 subtropical gyres. They currently have a campaign called “Get Plastic Off My Face, and Out of My Water!”which asks retailers to stop selling products that contain micro-plastics and micro-beads as well as urging manufactures to stop using these plastics and switch to organic materials that have the same performance attributes but do not pollute the environment. In the attempts to promote the campaign they also ask us as the consumers to refuse to buy such products.

When  a cleanser or exfoliator contains mircobeads it means that it contains polyethylene, which is the most common plastic used today. By using this facial product, you allow these micro-plastics to travel through the sewage system. Most waste treatment plants intermittently divert this water into local rivers during heavy rainfalls. The solution is to switch to apricot shells and cocoa beans that are a sustainable natural exfoliant.

Procter & Gamble recently made the commitment to eliminate their plastic beads from their products by 2017. In the mean time, I’ve checked my facial cleanser St. Ives for any hidden plastic or greenwashing attempts, but they are clean! They use a 100% Natural Extracts and gently exfoliate the surface cells on your face. It’s great to know there are companies out there that are committed to a natural philosophy, so you don’t always need to make your own products!

Are there any other natural beauty brands that you use?

xxx,

Bex

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